In technical roles, it’s easy to measure success by the number of tasks completed, code shipped, or meetings attended. But real value comes from understanding and driving impact.

As a TPM, I’ve seen firsthand how focusing on impact shifts priorities. Instead of asking, What do we need to build next?, I ask, What problem are we solving, and how does this move the needle?

Here’s how I keep impact front and center:

-Start with the “why”: Ensure every project has a clear purpose tied to broader goals.

-Prioritize outcomes over outputs: It’s not about delivering more; it’s about delivering what matters.

-Celebrate small wins: Acknowledging progress reinforces the connection between effort and impact.

Focusing on impact not only improves results but also motivates teams by showing them the value of their contributions. How do you measure and communicate impact in your work?